Matthias Faller
I believe the solution is one and only one. Build amazingly good products and you won't need to be in those key social spaces. Users will do the work for you.
eio via comment at Essay: How to Captivate and Hold Attention in the Age of the Stream
After reading so much how companies should work on social media, this is an interesting thought. He is right, companies should focus on the core competencies and create extraordinary good product. If the users will start working on social media, companies can limit the efferord to listening instead of active marketing. I am talking about marketing an not about connecting to your customers to incubate new innovations.
